Tag: linkedin

I was recently running an advanced social media training session with a number of senior female academics and when the subject of LinkedIn was brought up. I started discussing how it was useful to raise your profile in the higher education sector and I was met by a series of hesitant glances. LinkedIn being used like Tinder and Bumble I wondered what was wrong and the academics told me they don’t use LinkedIn for one main reason; because men approach them on it all of the time. Now, I may not be up to date with the latest online dating ... Read more

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft, is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it. I think Microsoft could really help make the platform better by spending a bit of time on reducing the spammy nature of it. That said, those who are not using the platform for their business relationships are likely missing out on opportunity ... Read more

In recent weeks, I have been receiving an increasing amount of Linked-in connection requests and it has got me thinking. Now firstly I should point out I have a love hate relationship with Linked-in, some things I love about it and some things I hate. Also you don’t need to tell me about the benefits of connecting to people you have done business with or have met out a events. Linked-in is a brilliant platform for connecting to these people and sharing knowledge. The more connections you have on the platform the wider your search results go and in that ... Read more

I meet lots of entrepreneurs and business leaders who are all interested in using Twitter and the other social channels to grow their business and communicate their marketing messages. I tell them that Twitter is about relationships, and growing those relationships, which in-turn should help grow their business. I have made quite a few real-life friends and contacts through Twitter and often the relationships started online and then one of us picked up the phone, or Skyped each other, or simply had a good old fashioned meet up. Twitter has without doubt become the golden boy of the media in ... Read more