Tag: online PR

Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place. Hotels all across its Europe network are getting involved in the experiment with 40 lucky people being selected from the Facebook page through an ... Read more

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed. The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s first ever ‘sky tweets’. It is basically a guerrilla marketing campaign that was designed to encourage people to share their messages of support to our golfers from #TeamEurope. Never one to shy away from a risky campaign Paddy Power’s team hired five stunt planes to fly at 10,000ft above the golf course to tweet the ... Read more

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share. Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from the competition. I have been writing on my own Dead Dinosaur blog for more than six years now, and the main problem with being a blogger or community manager is deciding what to write about and comment on. You sit there scratching your head sometimes thinking what is it that makes our readers chat online? What do they ... Read more

Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys.  A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s leading laser eye surgery brands, on what we could do to raise awareness of National Eye Health Week which runs from 17th-23rd September. We discussed several fun ideas around changing the face of British institutions, to make people stop and think, and then one of my colleagues suggested we blur out the infamous Page 3 ... Read more

Check out this infographic from digital agency Raka Creative which has been created from data collated from link sharing service Bitly. No surprises that it is pretty much pointless sharing content after 3pm on a Friday afternoon although I tend to think this is the time when the most banter is had on that platform. Nobody mentions Google+ probably due to the fact we are only reportedly spending 3 minutes a month on it anyway, it’s become a bit of a social media ghost town that everyone knows they should be in but can’t be bothered to visit. Raka says ... Read more

The last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to. However, the latest update to Google has caused a rather large disturbance in the force for companies that specialise in search engine optimisation or SEO to you and me. Google Penguin was updated on April 24th 2012 and what it has changed is quite significant. It’s not long since we heard about Google Panda getting rid of “black ... Read more

This week we have just been putting the finishing touches to this new Facebook application called The Messy Garden which we have had built for a client. The client has issued some academic research on sustainable gardens and the benefits of having a messy section in your garden to attract bees and other insects. The brief for this campaign was to make sustainable gardening more accessible and to reach out to a new demographic that doesn’t normally think about gardening. The team are doing a great job on the usual traditional media relations campaign which includes us showcasing a garden ... Read more

This week has been a tad hectic because I have been away until today on paternity leave following the birth of my second child Harvey. However, before I went away I had spent a number of weeks with my team preparing a social media campaign for my brilliant client Monster Pet Supplies to help increase engagement and improve relationships with key pet influencers and improve awareness of the brand in social media. Following some extensive online research and analysis of conversations taking place online around pets together we devised a strategy of creating a place where all of the pet ... Read more

I have just found this video on the Digital Buzz blog posted by Katy Daniells and I have to say it’s brilliant. I love a good stunt type video and this take on flash mobbing to demonstrate the product is superb. The concept is get a lot of people together and sit them next to each other and get them to make one huge picture out of around 60 digital screens. The guys sit next to a basket ball court in the US somewhere and create an interactive crowd for a few people – total genius. A nice stunt that ... Read more

This week I have been doing quite a bit of analysis and research into bloggers and online influencers. This has become part of my day job reading, researching and engaging and I am often asked by other PR professionals to give recommendations on some of the tools that I use. So I thought a quick post on a few might help. To make this test fair I have used a local theme park that my family and I like to visit called Flamingo Land as I thought it would be a bit more fun that the usual corporate stuff. 1. ... Read more