Tag: Facebook

On Wednesday I attended the Social Network Debate which was held by my good friends Lucre Social  and the topic we had up for discussion this time was “Are social networks are a distraction for marketeers?” There were a lot of senior marketers and PR people in the room from brands like the BBC, Groupon, Intel and Videojug. PR Week was also in attendance and one of the panel members was John Morter who famously took on X-factor mogul Simon Cowell in 2009 with his rage against the machine campaign. I found his insights particularly interesting as he had a very different ... Read more

Here is an interesting concept – everyday we hear more and more about Facebook growing and I read a lot of posts of people asking for new features or making recommendations on how Facebook can change and get better. This has prompted Venessa Miemis to create “The Future of Facebook” project which is basically a campaign to gather enough money together to interview a huge amount of big hitters and ask the big question “What is the future of Facebook?” Let’s hope it’s better than that of Friends Reunited. For the record my view on the future of Facebook is ... Read more

Yesterday was a pretty exciting day, not least because it was the football transfer deadline day and we saw the British transfer record broken but also because Facebook announced Facebook Places Deals product in UK and Europe and I think this is going to be a big deal. I think Facebook played catch up following the huge excitement of Foursquare and to a lesser extent Gowilla in 2009/10, as people across the world used their mobiles to check-in to local venues and give their tips and advice on certain places. Foursquare had been around quite a while when Facebook launched ... Read more

Happy New year to you all, last night was a bit stranger than normal, not just because my whole family are currently struggling with one of those nasty winter viruses but because we experienced an earthquake sat at home. It was just after 9pm and I was sat up watching something on TV when the whole house began to shake, the cupboards started to make rattling noises. It lasted for a about five seconds and felt like a huge train was driving past right under our house. As soon as we felt it we knew it was a tremor but ... Read more

You might remember that I posted a while back about a social media campaign we have been running for the global music manufacturer Audio-Technica. We ran a social media audit and workshop for them and created an online strategy which included launching the alternative Christmas track competition, which has been a lot of fun to run and organise albeit very busy. In the last few months we have received a huge number of musical entries from all across the world varying in quality and genre. The original aim of the campaign was to seek out fun and vibrant alternatives to ... Read more

I read an article today about a survey, which is reported to be the largest into online traffic, that sadly I whole heartedly disagreed with. The article which appeared in CorpComms Magazine stated the following about the survey: While two thirds of online companies use Facebook to promote their business, less than 30 per cent find the platform remotely effective in driving traffic to their website, according to the world’s largest survey of website traffic. Micro-blogging site Twitter fared equally badly with just 27 per cent of online companies attributing any rise in website visitor numbers to their presence on ... Read more

I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn’t have been the end of the world if all was indeed lost. Yet for a brand that has invested ... Read more

I was presenting at the Wealth Enhancement Forum last week on social media and the business opportunity it presents. I was asked several months back if I would do it and I said I would be happy to share my thoughts with the group. I managed to get about five slides into a presentation before the quick fire round started and the questions started to come thick and fast. I found it extremely interesting to hear this group of wealthy business owners talking about social networks and the varying ways in which they or their staff use them. I will ... Read more

The Everton Footballer Mikel Arteta (of Spanish nationality) is now eligible for a British passport (and so he can commit to any British team of his choosing) because he has been a resident in the UK for five-and-a-half years. He was signed by Everton from Real Sociedad in 2005 and completed a permanent move for just £2 million which was a snip. He was asked at the weekend if he would consider playing for England instead of Spain and he said he would “have to seriously consider it”. There has been a lot of online conversation about this on several ... Read more

Facebook has announced today that due to popular demand it is adding a new button/feature to Facebook pages. Traditionally, users were asked to become fans of a page but that was changed a few months back. Facebook users are now asked to like a particular product or service and when they do this like is then added to their personal profile. This is also what Facebook uses to select which advertisements to display in a user’s account. When a user has liked a product or service they then receive all of the updates from that page within their newsfeed. This ... Read more