Tag: digitial pr

This is just a quick note to let you know that tomorrow I will be speaking on The future of the social web taking a part in a panel discussion. I have been speaking at a few events recently and this one should be interesting as it will include all of the Yorkshire authors from the Share This Too book I helped with. If this passed you by and you are are interested in coming along I believe there are still a few tickets available at: https://leedsbizweek.com/events/view/119/sharing-the-future-of-the-social-web Here’s the bumf: Panel session 4-6pm Social media is fundamentally disrupting how organisations ... Read more

Last week, PR Week revealed its Top 40 Tech PR Agencies in the UK based on revenue. It supplied some interesting statistics and having a closer look at them I felt I could take a different slant on it as I was interested in something else other than revenue. PR Week said: The majority of tech agencies are adjusting to this changing landscape and consequently are experiencing rising fee incomes. The total tech fee income of PRWeek’s latest Top 40 Tech Consultancies sample is up almost 30 per cent on last year So it appears its good news for us ... Read more

Here is a nice little video stunt from British Airways. South African Rugby player Bryan Habana a while ago raced against a cheetah. Now in a stunt for British Airways he takes on the new A380. It kind of reminds me of when Brian the Robot from Confused.com took on an Olympic sprinter back in June. This clip features a few famous faces and is a well executed video. It only has around 600 views at the time of asking but this is probably going to jump up over the coming hours.

This week I was contacted by an old social media friend of mine Simon Collister. He has kindly invited me along to the PR and Disruption conference, which is taking place next month on 10th July 2013 at LCC in central London. I get invited to a lot of things but as my agency Prohibition is based in Leeds I don’t tend to get to every event that I am invited to but I am prety excited about this as it means I will be able to meet a few people I have been chatting to for a number of years now ... Read more

When actors get bad publicity, we often hear people say that even bad publicity is still publicity, implying that it doesn’t matter much what type of publicity an actor gets as long as it succeeds in making people aware of his existence. Is this philosophy true of businesses getting negative comments on social media as well? Can bad publicity still be good news for your brand? Unfortunately, that may not be the case. How you are perceived in social media often has a direct impact on your company’s general image and reputation. To avoid PR disasters via social media, you ... Read more

In case you missed it Trader Media Group has completed its transition into an online digital business with the publishing of the final editions of its magazines, including Autotrader, on 28 June 2013. It truly is a sad day and I won’t know what to read in the doctor’s surgery next time I am there. This is just the latest publisher in a recent trend to move all of its activities to digital platforms. It is no secret that the print industry has faced a turbulent recent history as they deal with new challenges in the form of print publishing and ... Read more

I am proud to announce that I will be speaking at the CIPR’s “Share This Live” Social Media Conference 2013.  Last year I wrote a quick blog post on Share This, a book that I recommend all PR professionals should try and read in order to stay up to speed with developments in the industry. The book contained practical advice from 20 experienced practitioners on how to move into digital PR from a number of different perspectives.  After, I had written the article I was then contacted by a friend of mine, Stephen Waddington the editor and one of the ... Read more

Have you ever tweeted something and spelt a word wrong? Or included the wrong link? Or worse still tweeted from the wrong account? Well now there is a new Twitter application which allows you to contact everyone who has retweeted you, informing them of your mistake. Retwact has a sound basis as it can access the last five tweets which have been retweeted, and all you simply have to do is type a retraction tweet, for example: “I was wrong about this : New Wire: Five Ways to “Get Rich Quick!” https://t.co/0WC4kKToox #student” Retwact will simply retweet the retraction and ... Read more

Google is still the master of search, the centre of the internet and the go-to site when you’re in need of whatever information you require. So, as we sit at the cusp of a huge new Google update, a giant change, one that could turn your business or client’s site into a Google flop overnight, what is it we as PR professionals and like-minded business people need to know to stay at the top of the rankings? For those who don’t know Google has two furry, feathery friends, Penguin and Panda. Google Panda is a search results ranking algorithm that ... Read more

Last week’s Twitter fiasco at HMV gave us all a clear demonstration of how brands should not to act in a crisis. After the sad news that huge numbers of workers were told that they were being made redundant, angry employees, who were still able to access the brand’s Twitter account, used the site to let the world know exactly what was happening to them and this caused huge embarrassment for their bosses and the administrators. The company has of course since deleted the tweets, but in letting the incident take place at all, they have created a mini-PR disaster ... Read more