Tag: Consumer Technology

So last week I attended a meeting down in Kent with a very senior SEO expert (who shall remain nameless) but who runs a large digital team. He called me and my colleagues in to discuss the possibility of helping them create some interesting and engaging online campaigns. I am always interested when I meet senior people from the SEO world as they often have a different take on things to us public relations types and I find it kind of refreshing to talk about the more geeky side of digital. I asked him how important he now felt social ... Read more

So Tweetdeck is reportedly selling its platform to Twitter for $50million. I think this is a really positive sign for both Twitter, and UK entrepreneurs in general, as too often it is the US Silicon Valley-based businesses that manage to secure all of the large backing. We have some truly brilliant minds in this country and this proves it. Tweetdeck, is a brilliant platform which has been developed by people in this country. It is a great tool that allows heavy Twitter users like me to update more than 20 different Twitter accounts regularly. As I have developed my own ... Read more

This is PROBABLY the coolest video I have seen in a long time. This video has been filmed to help reposition the Carlsberg brand. I have to say Carlsberg have done some pretty clever executions over the last couple of years but this is up there with some of the best. Enjoy.

I read a great post on the launch of a new page Facebook has launched called Journalists on Facebook. It is Facebook’s attempt to get more journalists using Facebook rather than Twitter but I have my reservations with this as an overall concept. Firstly, I would like to point out that Facebook is brilliant at what it offers to a page admin because you can share a wider range of content with your likes/followers and you can get statistics from a page through its insights section. Add this to the recent upgrades for commenting on pages and the offer is ... Read more

This is the first of three posts I plan to do on the Premier League’s use of social media. I was doing some desktop research for a client the other day and I came across Man Utd’s Facebook page and I noticed it had more than 11 million likes and it got me wondering what amount of likes the other clubs could get, and whether the real table would reflect my Facebook likes table. So I have completed a review of each of the club’s Facebook pages and sorted them by the amount of likes they have. The first thing ... Read more

Here is an interesting concept – everyday we hear more and more about Facebook growing and I read a lot of posts of people asking for new features or making recommendations on how Facebook can change and get better. This has prompted Venessa Miemis to create “The Future of Facebook” project which is basically a campaign to gather enough money together to interview a huge amount of big hitters and ask the big question “What is the future of Facebook?” Let’s hope it’s better than that of Friends Reunited. For the record my view on the future of Facebook is ... Read more

You might remember that I posted a while back about a social media campaign we have been running for the global music manufacturer Audio-Technica. We ran a social media audit and workshop for them and created an online strategy which included launching the alternative Christmas track competition, which has been a lot of fun to run and organise albeit very busy. In the last few months we have received a huge number of musical entries from all across the world varying in quality and genre. The original aim of the campaign was to seek out fun and vibrant alternatives to ... Read more

A friend of mine dropped me a note about this new campaign yesterday and I thought it was worth discussing on the blog. JustGiving, the UK’s largest online fundraising platform, and the international children’s charity War Child have teamed up with Sports Interactive and SEGA’s ‘Football Manager™’ in a cause-related marketing partnership launched this week. Football Manager 2011, which is amazingly now in its sixth series, will include the charity’s’ banners on the virtual advertising boards alongside the pitch, which when clicked, will actually allow users to make donations to War Child through the JustGiving website. I have seen advertising ... Read more

I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn’t have been the end of the world if all was indeed lost. Yet for a brand that has invested ... Read more

Unless you have been hidden under a rock for the last twelve months you must have heard about Foursquare which has been the latest geo-location craze to hit social media in 2010. Basically the premise is you have to travel around checking in to locations near you securing points for travelling around. If you “check-in” to one location more than someone else you become the Mayor of that location and that generally means very little. In the US, and a small splattering of companies in the UK, this can entitle you to a few treats such as a coffee or ... Read more