Month: November 2011

The Leveson Inquiry has once again brought the spotlight onto the world of Journalism. However, the fantasic journalism shouldn’t be tainted with one bad group of nasty journalists. There are still really good journalists out there that need to be backed. We all love a good story and that is what sells papers. I am personally proud to work in the media and am proud of our free press – it could be worse we could have boring newspapers that are censored by our governments and mean nothing. Some of the best stories come from the journalists when they run ... Read more

Another rant I am afraid. I am sick of coming across extremely poor blogs that are being used as dumping grounds by SEO people to leave links and point them towards their client’s main websites. I really don’t see the longevity in this process – it’s wrong and Google and Bing will get wise to it and stop you in the end anyway. Yes blogging can be used to help SEO but please god don’t write terrible, dull content just because it includes your client’s brand name all of the time. Surely, you want these new links to mean something ... Read more

As always in the Prohibition offices we have been doing some blogger research recently. We have been looking at some of the best written blogs in the world of gardening, so I thought I would share the UK’s top 20 gardening blogs. I hope you find them useful – one thing is for sure I could do with the gardening tips as I am pretty useless in that department. If I have missed a great blog off this list, please feel free to add in the comments as always. Thanks 1. Shirl’s Garden Watch – Packed full of pictures, videos and information, ... Read more

As you know in our day job at Prohibition we are constantly running campaigns for clients that are targeting different audiences, sometimes these can be pretty dry and other times they can be very interesting. We are currently running a blogger outreach campaign for our client Storage Options as they have just launched a new product for cyclists and mountain bikers. It’s called BikeCam and it films from the helmet or handlebars – it’s a great little product and so we wanted to get the gadget into the actual enthusiasts hands and hear what they personally thought of it. As ... Read more

I have just been listening to BBC News and it is talking about the toughest job market ever for graduates. As most people know one of my clients is Lucre Social (where I work as a director running social campaigns) and together we have been looking for a graduate to join our team in west London for a few weeks and we have been suprised at the lack of good quality people coming forward. I have shared this role on Twitter for the last few days and although we have a few good candidates that have come forward, we really ... Read more

In recent weeks, I have been receiving an increasing amount of Linked-in connection requests and it has got me thinking. Now firstly I should point out I have a love hate relationship with Linked-in, some things I love about it and some things I hate. Also you don’t need to tell me about the benefits of connecting to people you have done business with or have met out a events. Linked-in is a brilliant platform for connecting to these people and sharing knowledge. The more connections you have on the platform the wider your search results go and in that ... Read more

Last Thursday, I spent the evening presenting on social media in the finance sector to a room of delegates at Grant Thornton. When I present I prefer to use real life case studies of work that I have completed myself with my teams. However, when I came to the Q&A section I was asked a question which I found quite difficult to answer. They said: “I can see all of the benefits of running integrated campaigns in social media but what are the downsides to using social media?” I really struggled with this (granted I was stood up in front ... Read more