Month: April 2011

So Tweetdeck is reportedly selling its platform to Twitter for $50million. I think this is a really positive sign for both Twitter, and UK entrepreneurs in general, as too often it is the US Silicon Valley-based businesses that manage to secure all of the large backing. We have some truly brilliant minds in this country and this proves it. Tweetdeck, is a brilliant platform which has been developed by people in this country. It is a great tool that allows heavy Twitter users like me to update more than 20 different Twitter accounts regularly. As I have developed my own ... Read more

This is PROBABLY the coolest video I have seen in a long time. This video has been filmed to help reposition the Carlsberg brand. I have to say Carlsberg have done some pretty clever executions over the last couple of years but this is up there with some of the best. Enjoy.

Adrian Bridgwater, a freelance journalist and social media friend of mine tweeted yesterday that he was going to share his golden rules of public relations. I have been following Adrian for a while now and I find his insights, from the other side of the fence, interesting. So I started to read some of these rules and although most were obvious and clear common sense I could tell that PR professionals had broken a lot of them pretty regularly. So if you if you want to avoid any mishaps when approaching journalists with a story here are his golden rules ... Read more

I read a great post on the launch of a new page Facebook has launched called Journalists on Facebook. It is Facebook’s attempt to get more journalists using Facebook rather than Twitter but I have my reservations with this as an overall concept. Firstly, I would like to point out that Facebook is brilliant at what it offers to a page admin because you can share a wider range of content with your likes/followers and you can get statistics from a page through its insights section. Add this to the recent upgrades for commenting on pages and the offer is ... Read more

This is the first of three posts I plan to do on the Premier League’s use of social media. I was doing some desktop research for a client the other day and I came across Man Utd’s Facebook page and I noticed it had more than 11 million likes and it got me wondering what amount of likes the other clubs could get, and whether the real table would reflect my Facebook likes table. So I have completed a review of each of the club’s Facebook pages and sorted them by the amount of likes they have. The first thing ... Read more