Tag: Video

I may be a bit late to the party on this one but I watched this clip and it made me laugh about how technology obsessed we have all become – me included obviously. The concept of the video is that Ikea has launched a new book which is so technology advanced but really it’s just their good old catalogue. What’s funny is they go through all of the amazing features it has and how you can scroll through it. I think this is a clever little content stunt for what is essentially just the launch of a new catalogue ... Read more

Here’s another nice stunt video from the automotive industry that gets a product benefit across. A self-driving car is something we can all see in the future (not too far away if Google have anything to do with it) but Hyundai already have it! Instead of talking the talk they went straight in and walked the walk by making this clip. Its slogan ‘smart technology to care for you, because we care for you’ might sound a tad cheesy but they couldn’t have chosen a better way to prove it. This ludicrous video shows drivers jumping off moving cars and ... Read more

This week I was up in Newcastle attending Thinking Digital a cracking digital conference/experience “for those who have a desire to learn”. The diversity of speakers and topics were fantastic from the Chief Information Office of the HMRC  right through to Jonathan O’Halloran who is striving to develop a hand held device that decodes pathogens in 20 mins rather than in several weeks. Jonathan’s session made me feel that there are people out there striving to make a difference in the digital world and I found it very inspiring. His plan is to create a device that can end epidemics and pandemics ... Read more

This video is worth watching don’t be put off by the five minutes on the clock – I would love to hear your thoughts. Mary McCoy from Continuum Marketing Services sings a humor-laced theme song for this year’s Social Media Marketing World. The song was apparently a warm-up for a keynote panel led by Jay Baer on the topic of “Have We Lost the Social in Social Media?” If you want to sing along in a kareoke style here are the lyrics: “Let’s Get Social” Lyrics: Verse 1 I’m showing you things you’ll like Trying to get engagement Here’s some photos ... Read more

An Norwegian underwear producer called Devold put its protective clothing to the test in a PR stunt and videoed the whole thing and then sent it to me. The workwear brand set fire to a base jumper and sent him over a cliff in something which did seem pretty scary and that’s why I like it. The thing that concerns me the most is my pilot-chute (that opens the parachute). If the pilot-chute gets burned it might not work”, says stuntman Tom Erik Heiman before he is about to jump off a 1200-meter high cliff indulged in flames. Apparently Devold manufacturers protective underwear ... Read more

I get approached quite a lot to cover technology stories or products that aren’t particularly relevant to me but WiFi on trains, hotels and restaurants is something that I feel quite strongly about. I just have to ask myself how many times have I been on the red eye 5am train flying into London trying to use a useless connection? The answer is a lot and it is very annoying when it doesn’t work. I like many people look to use the free WiFi wherever I can as my mobile service can often be patchy when tethering to my laptop. So ... Read more

I found this campaign from Nivea in Germany on a blog that I read and I have to say I love it. I imagine it cost quite a large amount of money but the execution is brilliant. The campaign was created to launch the new Stress Protect Deo from Nivea. Apparently candidates were lured to airports by their mates and were then (unbeknownst to them) identified as suspects of crime to put them through a real life stress test without them knowing. The results are rather entertaining although one candidate genuinely looks really very worried. The clever thing about this ... Read more

The global phenomenon that was “The Social Media Revolution” video has been upgraded into a new version by Socialnomics. The first two versions have proved rather popular, especially the version with Fat Boy Slim’s Right Here Right Now on it. This latest version has been created for 2013 and offers some interesting quotes and statistics. These videos are always good for people that aren’t quite sure or fully understand the benefits of social media. The first video was really hard hitting, if I was going to criticise I would say it didn’t need to be quite as long as I ... Read more

Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place. Hotels all across its Europe network are getting involved in the experiment with 40 lucky people being selected from the Facebook page through an ... Read more

I came across an interesting online campaign this week which I thought was rather recently, Club Individual is the free membership programme from the Individual Restaurant Group which owns the Piccolino’s Restaurant chain as well as Restaurant Bar & Grill, Bank and Zinc. They have been dipping their toe into social media recently and their latest campaign caught my eye.  Here’s a YouTube clip they pulled together to give you a flavour:   They are giving their members the chance for a trip to Verona to see an opera at the famed Arena di Verona and meet the Montresor family ... Read more