Month: July 2016

This week has been really rather busy, with the phones ringing off the hook. Following on from our integrated campaign late last year with Interflora in which we discovered the best and worst times of year to celebrate your birthday (Daily Mail), we used the trusty Birthday calculator app we created to help identify the very best date, which was found to be today! (July 28th) Tasked by the client with highlighting this special day in July, we commissioned some social media listening to identify insights and decided to deliver an experiential stunt to raise awareness and share the love. ... Read more

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types. The merging of these personalities is what makes agency life so brilliantly unpredictable and lively. I thought about this and thought about the five types of people you might find in a PR agency. I have deliberately shied away from the hard drinker but here are my top five: The Creative The creative lives for the early stages of a campaign when he can release his stream of consciousness to the rest of the team, most of the time for as long as ... Read more

This article was originally written by good friend Dan Smith who posted it on his LinkedIn. Dan works in the marketing team at JCB World Headquarters here in the UK. I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. I hope you like it. I saw an article about the launch of our groundbreaking new machine, JCB HYDRADIG. ‘Believe the Hype’ is the title. The hype that they are speaking of is the one created by our Marketing team ... Read more

If you like a guerrilla marketing campaign or two, this case study video walks you through the charity campaign that tried to combine the Whopper with the Big Mac to create the McWhopper. The campaign secured extensive media coverage and was backed by a fully integrated digital suite and although Mcdonalds didn’t want to play ball, the McWhopper became a meme that people across the globe made themselves and made a donation to World Peace Day. It raised awareness of peace which was its overall objective. It has been made into a Cannes Lions winning film which you can enjoy below. ... Read more

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft, is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it. I think Microsoft could really help make the platform better by spending a bit of time on reducing the spammy nature of it. That said, those who are not using the platform for their business relationships are likely missing out on opportunity ... Read more

Those of you that read my blog regularly will know occasionally I decide to write a review or two but it’s only when someone inspires me to do so or I get a freebie for my honest opinion. Recently, I have been so busy with the growth of Prohibition I haven’t had much time to write about my experiences but this I thought was worth the extra time investment. This is the former not the latter, last weekend my wife and I decided to leave the kids back at home and take a trip to the lakes to celebrate our ... Read more