Month: October 2012

Today I attended an event which was organised and presented by a number of young PR apprentices from the Leeds area. I went to see how good they were and how the scheme worked in practice and if I am honest I was very impressed. I sit on the CIPR committee here in the North and this is because I strongly believe in helping to develop young people who want to work in PR, which is why I was so interested in this relatively new concept. At Prohibition we have a dedicated intern-programme that we run to help develop local ... Read more

  In case you didn’t know I have spent the last seven months rocking backwards and forth late in the evenings trying desperately to get my little baby boy to sleep at 3, 4 and 5am. He is not the best sleeper in the world but it has all been worth it as in the daytime he is amazing and full of laughs and smiles. However, what about spotting other people that have not been getting enough sleep? I manage to hide it well but do they? Well to help celebrate National Sleep In Day this weekend, my digital PR ... Read more

Another week and another brilliant PR stunt – this time it was the Bodyform Facebook page that earlier received a post from a guy called Richard complaining about periods in the following manner: Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this ... Read more

If you read my blog regularly you will probably know I live in Harrogate, North Yorkshire and with the weather getting colder and us all heading towards winter my wife and I are constantly looking for ways to keep the kids and ourselves entertained. So yesterday we took the family out into the Yorkshire Dales to a rather different place called The Forbidden corner which is about 20 miles out of Harrogate in North Yorkshire near Masham. I don’t write a lot about my days out but this really was rather special as it was unlike anything I have ever ... Read more

Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place. Hotels all across its Europe network are getting involved in the experiment with 40 lucky people being selected from the Facebook page through an ... Read more

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed. The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s first ever ‘sky tweets’. It is basically a guerrilla marketing campaign that was designed to encourage people to share their messages of support to our golfers from #TeamEurope. Never one to shy away from a risky campaign Paddy Power’s team hired five stunt planes to fly at 10,000ft above the golf course to tweet the ... Read more