Month: October 2011
Public relations firms and the media battle in out at my charity pub quiz
If you follow me on Twitter, you will have no doubt been seeing my recent tweets about the charity pub quiz I organise for the regional committee of the CIPR. I hate plugging things too much but the pub quiz was to raise money for a charitable cause that was deeply close to my heart. A journalist friend of mine called Nigel Scott sadly died of cancer in 2009 and so collectively we decided to hold a fun event last year to honour him and to try and raise some money for the charities that helped him in his final ... Read more
A quick rant: Social media should be used strategically not tactically
Sorry about this but I need to have a quick rant. I have been working in PR for more than a decade and using social media for around five years and the shift I have seen in the understanding levels of social media marketing has been great as the industry develops. I saw a piece the other day about Sony hiring one agency to do everything and thought, brilliant, people are finally getting it. However, one of my big bug bears now is that people seem to want to use social media on a purely tactical basis rather than actually ... Read more