Tag: Twitter

I read a great post on the launch of a new page Facebook has launched called Journalists on Facebook. It is Facebook’s attempt to get more journalists using Facebook rather than Twitter but I have my reservations with this as an overall concept. Firstly, I would like to point out that Facebook is brilliant at what it offers to a page admin because you can share a wider range of content with your likes/followers and you can get statistics from a page through its insights section. Add this to the recent upgrades for commenting on pages and the offer is ... Read more

This weekend was interesting as a Liverpool FC fan, we lost a manager who was a nice chap but didn’t look big enough for the job. So Kenny Daglish stepped up after being asked and he selected the team for the match against Manchester United. The team lost but I have to admit the performance was one of the best from them I have seen this season but that isn’t saying much. The fact that they played with 10 men for the majority of the game did bode well though. However, something that ruined the game was a penalty awarded ... Read more

In this country cameras and any other form of recording equipment are banned from our courtrooms to stop the media interfering with live trials, but this week the British Chief Justice actually ruled that there is to be no ban on using the social network Twitter in the courtroom. Twitter finally became a courtroom tool last week when a court judge allowed mediamen to tweet from a bail hearing for WikiLeaks founder Julian Assange. However, two days after this ground breaking moment another judge barred it, so it’s clearly still a contentious issue. I have to admit I am slightly ... Read more

You might remember that I posted a while back about a social media campaign we have been running for the global music manufacturer Audio-Technica. We ran a social media audit and workshop for them and created an online strategy which included launching the alternative Christmas track competition, which has been a lot of fun to run and organise albeit very busy. In the last few months we have received a huge number of musical entries from all across the world varying in quality and genre. The original aim of the campaign was to seek out fun and vibrant alternatives to ... Read more

I read an article today about a survey, which is reported to be the largest into online traffic, that sadly I whole heartedly disagreed with. The article which appeared in CorpComms Magazine stated the following about the survey: While two thirds of online companies use Facebook to promote their business, less than 30 per cent find the platform remotely effective in driving traffic to their website, according to the world’s largest survey of website traffic. Micro-blogging site Twitter fared equally badly with just 27 per cent of online companies attributing any rise in website visitor numbers to their presence on ... Read more

A friend of mine dropped me a note about this new campaign yesterday and I thought it was worth discussing on the blog. JustGiving, the UK’s largest online fundraising platform, and the international children’s charity War Child have teamed up with Sports Interactive and SEGA’s ‘Football Manager™’ in a cause-related marketing partnership launched this week. Football Manager 2011, which is amazingly now in its sixth series, will include the charity’s’ banners on the virtual advertising boards alongside the pitch, which when clicked, will actually allow users to make donations to War Child through the JustGiving website. I have seen advertising ... Read more

This weekend I really witnessed the power of Twitter and social media and it surprised me for the first time in a long time. On Saturday I was busy at home cutting the grass and doing my fatherly duties, when my mother turned up at our house with two beautiful and friendly dogs. She found them roaming the streets on one of Harrogate’s busiest roads. My mum had a good look around for the owners but couldn’t find anyone who knew who they belonged too and sadly they didn’t have any collars on either. So she brought them to our ... Read more

This is quite a timely post really, you may have noticed I haven’t been quite as active as I normally am recently, well that is because I have been busy working on several exciting online projects and I thought it was about time I shared one of them with you. During the last couple of months I have been providing some strategic consultancy to an exciting new internet venture which caught my eye a while ago. TheFashionPixie.com aims to reduce the amount of time, hassle and emails that people have to contend with when they are looking for the latest ... Read more

I meet lots of entrepreneurs and business leaders who are all interested in using Twitter and the other social channels to grow their business and communicate their marketing messages. I tell them that Twitter is about relationships, and growing those relationships, which in-turn should help grow their business. I have made quite a few real-life friends and contacts through Twitter and often the relationships started online and then one of us picked up the phone, or Skyped each other, or simply had a good old fashioned meet up. Twitter has without doubt become the golden boy of the media in ... Read more

Are you looking to build up your Facebook friends or overall fan base on one of your pages? If you are, you will be pleased to hear that you don’t have to work hard on building better relationships with people anymore because you can now buy friends instead. Yes you heard me correctly, according to Advertising Age you can buy them in groups of thousands – how wrong is that? So you can now go out and buy yourself, or your client, some friends to become fans of your pages. Advertising Age reports: “The folks at online ad firm uSocial ... Read more