Tag: Social Media

Now I have been a fan for Tweetdeck for a number of years, I have recommended it at events I have spoken at and even given one on one training courses to people as I thought it was a great tool. The product has always previously been created in Adobe Air making it a pretty slick package to use and it usually updated quickly. Today I have downloaded the latest version and I am not a fan at all. I should point out that I use Tweetdeck to manage around 15 different profiles and I have done it pretty easily ... Read more

So the big news is finally here, Facebook has bought location based game Gowalla. The competitor to Foursquare didn’t quite keep up and more recently tried to reposition itself but now the social media juggernaut that is Facebook has gone and bought it. According to the BBC: In September it refocused its efforts on becoming a travel service, offering “social guides” to 60 cities, including London, Paris and Chicago, based on its members’ postings. At the end of last week CNN reported that Facebook had bought the firm for an undisclosed sum and would move Gowalla’s development team onto its ... Read more

As you know in our day job at Prohibition we are constantly running campaigns for clients that are targeting different audiences, sometimes these can be pretty dry and other times they can be very interesting. We are currently running a blogger outreach campaign for our client Storage Options as they have just launched a new product for cyclists and mountain bikers. It’s called BikeCam and it films from the helmet or handlebars – it’s a great little product and so we wanted to get the gadget into the actual enthusiasts hands and hear what they personally thought of it. As ... Read more

In recent weeks, I have been receiving an increasing amount of Linked-in connection requests and it has got me thinking. Now firstly I should point out I have a love hate relationship with Linked-in, some things I love about it and some things I hate. Also you don’t need to tell me about the benefits of connecting to people you have done business with or have met out a events. Linked-in is a brilliant platform for connecting to these people and sharing knowledge. The more connections you have on the platform the wider your search results go and in that ... Read more

Last Thursday, I spent the evening presenting on social media in the finance sector to a room of delegates at Grant Thornton. When I present I prefer to use real life case studies of work that I have completed myself with my teams. However, when I came to the Q&A section I was asked a question which I found quite difficult to answer. They said: “I can see all of the benefits of running integrated campaigns in social media but what are the downsides to using social media?” I really struggled with this (granted I was stood up in front ... Read more

With all the hype during the last six or seven years around the explosion of social networking you could be led to believe that social media influencers drive everything and are going to take over the world now. You may also have been convinced that the day of the traditional media sources and good quality investigative journalism are over. Not so – it’s true social media is important and that we all tend to use different channels to share different things. For instance, hands up who hasn’t logged into Quora or Google+ in the last few days? Yes I can ... Read more

Are you busy tomorrow? If not, you might want to make your way over to the Adelphi on Hunslet Road as I am speaking at a free seminar on the benefits of using social media for business. It’s the second of four seminars to be held by the organisers of this year’s Leeds Digital Festival. I attended the launch of the Festival’s new identity last week that I wrote about on Prohibition’s blog. The Yorkshire Evening Post covered the event the other day. It is kind of a Q&A session with some of the leading lights on social media in ... Read more

Err yes actually. I have been playing with Google+ as have most of the more techies I know and I have read a few interesting articles. However, if I see another Google+ post telling me how to use it I think I am going to scream. However, if that’s what you are actually looking for I would recommend having a read of this Guide from Mashable one as it is pretty useful at getting you started. The latest news is basically Google+ is growing very quickly as people invite their friends with beta invites and it is growing quicker than ... Read more

So last week I attended a meeting down in Kent with a very senior SEO expert (who shall remain nameless) but who runs a large digital team. He called me and my colleagues in to discuss the possibility of helping them create some interesting and engaging online campaigns. I am always interested when I meet senior people from the SEO world as they often have a different take on things to us public relations types and I find it kind of refreshing to talk about the more geeky side of digital. I asked him how important he now felt social ... Read more

Please excuse me if this is a bit of a rant but I felt the need to get it out of my system once and for all. You would have to have been hidden under an extremely large rock this week to miss the story about a twitter user revealing the details of celebrity super injunctions on Twitter. In fact, it even made the 10’o clock news last night and my first thought was why? Various people confirmed on Twitter last week the details of the married footballer – in fact he was even trending on Twitter. So it wasn’t ... Read more