Blog

This new product has just been announced by Microsoft and it really is a game changer, now we all knew that Microsoft was funding ChatGPT development and we know that Microsoft’s biggest product is Windows so guess what is coming to Windows/Office365. The new product is called Copilot and you can pretty much ask it do anything. It can review your spreadsheets and write your PowerPoint Decks. I wonder what we are going to be doing soon? The only worrying thing about this, is the fact that it is still generating misinformation and so it comes with a warning. So ... Read more

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything about it just yet. Now as a tech PR blogger and all round geek I have used it a fair bit, and tested it on various bits and pieces and it is amazing for giving you a helping hand and I think you will be surprised by the results. Public relations involves the strategic use ... Read more

Despite the age, size, and nature of your brand or business, there’s one observation you must have made by now. A brand’s reputation and customers’ perception and attitudes towards it are key to its success and sustainability. You might also know that the two are vital aspects of good public relations (PR). And with good PR, you can easily win over your target audiences. However, what you might not have established is the specific PR activities and practices that will positively impact your brand’s PR campaigns; how and when to execute them. To resolve this, you’ll need to create an ... Read more

A crisis is an event that threatens your company’s ability to conduct business. Crises could be expected or unexpected. For example, if you’re planning to lay off employees, it’s fair to anticipate some form of crisis. However, in most cases, crises are unexpected, leaving brands playing catch up and they can be very difficult to deal with.  Here is the crazy thing, though. According to a 2021 PWC global crisis survey, 95% of business leaders had anticipated that a global crisis was imminent in 2019. I will let that sink in but – less than 35% had implemented a crisis ... Read more

I wanted to share this little video from a campaign we have just launched with our client Black Sheep Brewery. We partnered with comedian Maisie Adam to create an interesting “Mean Tweets” style video piece about cask beer. The idea was we wanted to dispel some of the common misconceptions that surround cask beer, and tackle the cask trolls, head-on and we got some amusing results. I mean what did we expect with the social web. Maisie has done numerous comedy shows like Mock the Week, Have I Got News for You, and 8 Out of 10 Cats.  Despite being the ... Read more

So last week, it was a rather strange but rather cheerful Tuesday for team Prohibition as we attended the PRCA Dare awards for the first time ever last week. After lots of pontificating on my part we finally managed to sign up and join the PRCA this year. It is a great organisation, I just hadn’t got around to joining. So we also decided to enter and I am pleased to reveal that we won two awards – ‘Medium Consultancy of the Year’ and the ‘B2B Award’ for our dedicated B2B content campaign with our lovely client Fentimans. Taking home the ... Read more

I saw this campaign recently and thought it was brilliant, it combined my two favourite things PR and dance music. Faithless are amazing and I have seen them on a number of occasions but this time their biggest track of all was used for something very different. Below is a video from behind the scenes at the recording of Insomnia but this one was for a remix as the blurb states: Blissful Sleep Remix – a new version of Faithless’ 90s dance anthem, Insomnia, designed to lull listeners into a deep, restorative sleep in 27 minutes. Brought to you by ... Read more

Unbelievably Prohibition is now officially 10 years old – how the hell did that happen?🎆 We held a bit of a special party at the weekend for the team to celebrate a huge decade in PR for us all. We owe a lot of this success to my good friend and brilliant business partner and creative powerhouse Will Ockenden and together over the years, with the help of our senior team, we have continued to push to grow all without growing too quickly. We have some fantastic people working with us right now (some have been with us the whole ... Read more

I am delivering a lot of training courses at the moment and most recently Will and I have been giving a social media webinar on the latest social media trends in 2022. We have created a short clip to give you a bit of an insight into what this webinar is like. I would really like to thank everyone who has been coming along. If you like what you see below, feel free to join us for our next event you can register here. The more the merrier.

This is the standard case of the cobbler’s shoes, we shoot hundreds of videos every month but we don’t do enough for ourselves so here is a highlight clip of some of the videos we have done in the last twelve months.