Tag: Communications Strategy
How to Sidestep a Disaster With a Crisis Communication Plan
A crisis is an event that threatens your company’s ability to conduct business. Crises could be expected or unexpected. For example, if you’re planning to lay off employees, it’s fair to anticipate some form of crisis. However, in most cases, crises are unexpected, leaving brands playing catch up and they can be very difficult to deal with. Here is the crazy thing, though. According to a 2021 PWC global crisis survey, 95% of business leaders had anticipated that a global crisis was imminent in 2019. I will let that sink in but – less than 35% had implemented a crisis ... Read more