Tag: AI

As a professional in the marketing and PR industry, I’ve witnessed firsthand the transformative power of Artificial Intelligence (AI). AI is already starting to revolutionise our field, offering unprecedented opportunities to enhance creativity, streamline content creation, and improve crisis communications. However, this rapid advancement has also brought about significant ethical and legal concerns, requiring us to tread carefully and responsibly. This caused me and Will to say – we should discuss this on the podcast and highlight some of the things that are good and some of the things we should maybe be considering. AI has emerged as a powerful ... Read more

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything about it just yet. Now as a tech PR blogger and all round geek I have used it a fair bit, and tested it on various bits and pieces and it is amazing for giving you a helping hand and I think you will be surprised by the results. Public relations involves the strategic use ... Read more

Last week, I finally concluded my latest thought series of UK seminars in Birmingham after starting way back in January. These seminars were helping to share my thoughts and educate a few marketers and content creators along the way about the latest trends I have noticed emerging. Although they are hugely tiring to write from scratch, I do like to get out and meet people and stay on top of the latest developments in social, and in the last twelve months there have been some fascinating bits and pieces going on. So rather than coming out and speaking to everyone ... Read more

So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man. OK not quite but he is getting there.  I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see how effective the technology can be and it is still relatively expensive to build one that works well but it is getting cheaper. I think we need to be careful with technologies that can control things via the Internet. One only has to think of drones and ... Read more