Month: June 2013
PR and Disruption – A conference worth attending
This week I was contacted by an old social media friend of mine Simon Collister. He has kindly invited me along to the PR and Disruption conference, which is taking place next month on 10th July 2013 at LCC in central London. I get invited to a lot of things but as my agency Prohibition is based in Leeds I don’t tend to get to every event that I am invited to but I am prety excited about this as it means I will be able to meet a few people I have been chatting to for a number of years now ... Read more
Social Media Policy: Guarding Your Brand against PR Disasters
When actors get bad publicity, we often hear people say that even bad publicity is still publicity, implying that it doesn’t matter much what type of publicity an actor gets as long as it succeeds in making people aware of his existence. Is this philosophy true of businesses getting negative comments on social media as well? Can bad publicity still be good news for your brand? Unfortunately, that may not be the case. How you are perceived in social media often has a direct impact on your company’s general image and reputation. To avoid PR disasters via social media, you ... Read more
Autotrader to publish its last ever print version
In case you missed it Trader Media Group has completed its transition into an online digital business with the publishing of the final editions of its magazines, including Autotrader, on 28 June 2013. It truly is a sad day and I won’t know what to read in the doctor’s surgery next time I am there. This is just the latest publisher in a recent trend to move all of its activities to digital platforms. It is no secret that the print industry has faced a turbulent recent history as they deal with new challenges in the form of print publishing and ... Read more
Speaking at the CIPR’s Social Media Conference 2013
I am proud to announce that I will be speaking at the CIPR’s “Share This Live” Social Media Conference 2013. Last year I wrote a quick blog post on Share This, a book that I recommend all PR professionals should try and read in order to stay up to speed with developments in the industry. The book contained practical advice from 20 experienced practitioners on how to move into digital PR from a number of different perspectives. After, I had written the article I was then contacted by a friend of mine, Stephen Waddington the editor and one of the ... Read more