Month: July 2010

In December 2009 Facebook made a few adjustments to its formal policy on competitions and promotions which you no doubt will have heard about. The net result was that promotions on Facebook can’t hold: Photo contests which require profile photo manipulation Status updates which require posting updates for entry Only contest entries once a user has become a fan of your page A couple of my clients have been liaising directly with Facebook over this and we have found out that you can actually hold a competition on your page if you support it will £5,000 worth of Facebook advertising. ... Read more

For the last nine months I have been working on creating a Twitter management application that added value to the Twitter experience. The application, called Tweasier, is currently in beta testing and has several hundred people using it on a daily basis – I have found their feedback absolutely invaluable and I now recognise the importance of having a beta period. During these nine months I have seen a variety of Twitter applications have their services or features throttled by Twitter and I have been asking myself why? A good example of this was Twitter Karma which allowed the average ... Read more

I have written various posts on here before about identifying influential sites but I thought it was worth posting today because I have found a tool to use to make this process a whole load quicker. The Google Chrome SEO plug-in takes all of two minutes to install and is in my opinion brilliant. It provides easy access to Search Engine Optimisation Tools that can help with analysis, keyword research, backlink Checks, PageRank Checks and other SEO tasks. Although I have only just started to use this it seems I am late to the party as more than 150,000+ people ... Read more

I have been really busy recently, with this launch and that, but in my spare time I have been reading quite a lot on the ROI of social media and scratching my head. As more and more of these amazing buzz monitoring tools spring up out of the woodwork providing us with this set of data and that, it seems the big question is still what is the return on investment from social media? Sure data is all good and well but unless you have someone with half a brain who can process that data and tell you why this ... Read more