Tag: Twitter Tool

For the last nine months I have been working on creating a Twitter management application that added value to the Twitter experience. The application, called Tweasier, is currently in beta testing and has several hundred people using it on a daily basis – I have found their feedback absolutely invaluable and I now recognise the importance of having a beta period. During these nine months I have seen a variety of Twitter applications have their services or features throttled by Twitter and I have been asking myself why? A good example of this was Twitter Karma which allowed the average ... Read more

As many of you know for the last six months or so I have been really busy working in online public relations both freelancing for my own clients and working as a digital consultant for the lovely people at Lucre Communications in Leeds. To be honest that’s not all I have been doing, I have also been working late at night, burning the old midnight oil to produce Tweasier which is my Twitter management application. Why have I done this? Well over the last three years or so I have used almost every twitter tool available, apart from some of ... Read more

So there we all were scratching our heads wondering how Twitter actually made a profit? And then it decided to change its strategy by scouting the world for talent to hire for its new business team to help secure much needed revenue. Well, the announcement was made today that it has acquired Tweetie but I am not surprised at all and I am expecting a few more acquisitions yet. Only last month we were told that an advertising platform was imminent and that is not the only area Twitter has been looking at. Over the last few months I have ... Read more

Many of us working in the world of digital public relations and social media are often asked by our clients to measure how effective our online campaigns have been. This can be done in various ways across different platforms but I thought I would share one way for the platform Twitter. To be honest fans and followers aren’t accurate indicators of a user’s influence anymore as both can now be purchased or users can use one of the many autofollow tools Wadds highlighted in a post recently. There has been a lot of procrastination over whether you should even look ... Read more

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners who are surprisingly still trying to figure out how to get the most out of these channels with many trying something small but not measuring the results effectively. In light of that fact, I thought it would be good to share some useful Twitter tools with you – so you can measure that and see how you are doing. The truth is Twitter is all ... Read more

I have been talking about Twitter quite a bit recently on a number of blogs that I have the pleasure to write on. I don’t share everything on my own blog but I think this tool is worth sharing if you like using free tools for monitoring purposes. Tweet Cloud is a well produced free tool which lets you see a topic cloud of the most used words on Twitter around one particular term or phrase. As a vanity exercise I tested it out on my own name and you can see the results below. I was quite amused that ... Read more