Tag: competitions

Are you fed up of fake engagement on Facebook? These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change. The commonly held belief behind ‘engagement bait’ is that if you want to secure wider visibility for your brand page you should encourage fan interactions, such as shares and likes. If we are all honest shares are the panacea for any social media marketer, mainly because they receive the most points in Facebook’s algorithm. One share is ... Read more

I think it’s fair to say that Facebook has witnessed exponential growth since launching all those years ago back in 2004. The current user base stands at 1.15 billion from all areas of the globe and of all age ranges from 13 upwards. The truth is the world is now heavily under the influence of the services that it provides but recently the tide has started to change with recent figures showing for the first time Facebook’s numbers have started to recede.  In April 2013 social bakers reported that users in the US had dropped by six million for the ... Read more

In December 2009 Facebook made a few adjustments to its formal policy on competitions and promotions which you no doubt will have heard about. The net result was that promotions on Facebook can’t hold: Photo contests which require profile photo manipulation Status updates which require posting updates for entry Only contest entries once a user has become a fan of your page A couple of my clients have been liaising directly with Facebook over this and we have found out that you can actually hold a competition on your page if you support it will £5,000 worth of Facebook advertising. ... Read more