Tag: The Guardian

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. This report does seem to be very self-serving for Google, to simply sell more advertising. I mean seriously? Of course, it highlights that YouTube is better  – it is written for them. It uses results from a report, by Matt Brittin, Google’s top-ranked European Executive, stating that in a campaign analysing advertisements across ... Read more

Yesterday, I went to the first ever open air concert staged in the Great Yorkshire Show Grounds in Harrogate. My wife and I went to see Elton John, he was brilliant, performing more than two hours of his back catalogue including the majority of his biggest hits and some of his other more select album choices. I wasn’t sure about attending the event as I like his music but I didn’t know what to expect really – I am more of a dance music fan. As it was the first concert of its size in Harrogate, I was interested to ... Read more

The last couple of weeks have been interesting because there have been some fascinating developments in the world of media. One of those new developments was the creation of a new site called Churnalism. The site has been created by The Media Standards Trust to basically identify where copied press release text is being lifted from and used. On Chunalism you can do the following according to the news release (whoops I have pasted it sorry): Compare a press release with more than 3 million articles published by national newspaper websites, the BBC or Sky News since 2008 See the ... Read more