Tag: marketing podcast

I am delighted to announce that, as of this morning, our podcast is officially average. This is because the average show publishes a total of 14 episodes and that is what Will and I have done with the latest instalment of Socially Unacceptable. Despite that fun fact today we delve into an interesting business story, one that’s as unconventional as it is inspiring. I think this story shows you can take any product and disrupt a market if you work hard and are clever about it. Imagine having a market void of established brands with an expanse of unbranded products ... Read more

A revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered. To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York, Rachel Auty, who has extensive knowledge on both beer and marketing. As a director of Beer Writers, Auty is also the founder of Women on Tap, a programme created to recognise and promote the success of women in the brewing sector. Themes discussed: Going beyond just a nice name and logo In the ever-increasing craft beer sector, establishing a unique and recognisable brand ... Read more

In this week’s podcast, Will and I take a closer look at influencer marketing, the art and science of leveraging popular figures to promote a brand. It has evolved significantly over the years and transformed from celebrities charging for a single tweet to a sophisticated system that drives brand growth exponentially. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before. Statistics show a whopping 400% increase in influencer marketing in the UK, demonstrating the power of this evolving strategy. A notable shift is the preference of millennials for ... Read more

In our most recent podcast, we had a discussion with Chris Simmance, the Founder of the OMG Center. The purpose of the Centre according to Chris is to accelerate the expansion of digital companies through consultancy, mentorship, training, and support. He was also the Chairman at Optus Digital, where he constructed a search-based digital agency and grew the agency to offices in London and Manchester. He had a fascinating story to tell about this. Chris had an unsuccessful stint working in travel sales for a ski resort, but he was determined to push himself and he taught himself SEO. This ... Read more