Tag: Influencer Marketing

In this week’s podcast, Will and I take a closer look at influencer marketing, the art and science of leveraging popular figures to promote a brand. It has evolved significantly over the years and transformed from celebrities charging for a single tweet to a sophisticated system that drives brand growth exponentially. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before. Statistics show a whopping 400% increase in influencer marketing in the UK, demonstrating the power of this evolving strategy. A notable shift is the preference of millennials for ... Read more