Tag: content marketing

A revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered. To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York, Rachel Auty, who has extensive knowledge on both beer and marketing. As a director of Beer Writers, Auty is also the founder of Women on Tap, a programme created to recognise and promote the success of women in the brewing sector. Themes discussed: Going beyond just a nice name and logo In the ever-increasing craft beer sector, establishing a unique and recognisable brand ... Read more

Understanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years. In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. Tom guided us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Our discussion began with the exploration of short-term ROI. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. We learned that advertising, for instance, ... Read more

Those of you who read my blog regularly will know that I like to share information and sites which could be of interest. So if you are even remotely interested in the medical profession or have just always wondered what paramedics and doctors get up to on a day-to-day basis then this list of blogs that I have pulled together might be the one for you. To be honest I have been reading lots of medical based sites recently for a number of reasons and to save you some time trawling the internet I thought I would share some of ... Read more

This morning I have been taking a look at UBar a new online community developed by Phones4U. It has created the community to get better quality feedback from its customers on its products and services and of course to market to potential customers. My first impression is it has been designed rather well, and it’s quite easy and fun to use, as you click on the relevant images to choose your answer for each question. It also doesn’t take itself too seriously with questions like: What is your marital status? To which I had to choose the option “married with ... Read more

A recent report from the Associated Press has revealed that in the US the FTC is considering regulating the blogosphere. The reason it is considering this is to stop undisclosed sponsored blog posts. Frederic Lardinois comments: According to the FTC, bloggers who don’t disclose that they received freebies once these new rules go into effect could become the target on an FTC investigation. These new guidelines (PDF), possibly with modifications, will most likely go into effect later this summer, and would mark the first time that the FTC tries to patrol the blogosphere. I have to agree that I dislike ... Read more