Tag: B2B
The Future of B2B Marketing – with Tom Basgil
Understanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years. In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. Tom guided us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Our discussion began with the exploration of short-term ROI. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. We learned that advertising, for instance, ... Read more