Year: 2019

Last week, I finally concluded my latest thought series of UK seminars in Birmingham after starting way back in January. These seminars were helping to share my thoughts and educate a few marketers and content creators along the way about the latest trends I have noticed emerging. Although they are hugely tiring to write from scratch, I do like to get out and meet people and stay on top of the latest developments in social, and in the last twelve months there have been some fascinating bits and pieces going on. So rather than coming out and speaking to everyone ... Read more

I love to read and I am always interested to read blogs that have become books and this example is no different. The Secret Barrister was the Independent Blog of the Year in 2017 and I managed to read it over a couple of weeks whilst out in Spain last month and I found it both shocking and infuriating at the same time. The book is brilliantly written by a barrister who is doing the job that they love but finding it hugely frustrating and saddening. He goes into lots of detail about what is great, and more interestingly, what ... Read more

Social media listening is the process of identifying and assessing what is being said about an individual, product or brand on the Internet, brands, agencies and consultants like myself have been using it since the birth of Radian6 way back in 2006 a whopping 13 years ago. The truth is social media conversations produce unstructured data, and social listening programmes help sieve through this to gain marketers insight into opinions and feedback and it makes it far cheaper than the good old days of brand trackers on the high streets holding clipboards. But the real opportunity for social media listening ... Read more

OK, I will admit it I am a little late to the party on this one but my colleague found this video and shared it with my team and it actually made me laugh, so I thought it was worth sharing on the blog. If you haven’t watched the rather shocking documentary on Netflix about Fyre Festival, where the hell have you been? The documentary gave me both anxiety and a strange sense of relief that we could never do anything as bad as that. I honestly couldn’t believe anyone would dare to act as reckless as the founder of ... Read more

For the last few weeks, I have been busy researching and writing my latest presentation on social media trends 2019, which I am delivering for the first time on Thursday morning to 120 marketers in Yorkshire. In my presentations, I try to cover the latest emerging trends and some predictions I have for the forthcoming year and beyond. I am not claiming to be good old Mystic Meg, but I did a similar presentation in January last year (see below) and I predicted that social media stories would integrate across all platforms in 2019. I expected the huge popularity of ... Read more