Month: June 2014

What can be better than a free pie in exchange for a tweet? So this week the Prohibition team and I have been out and about working our buts off. I was over at CIH conference in Manchester on Wednesday supporting our client Keepmoat on their stand. To help a brand achieve standout at the event can be a tough call at these kind of large scale events. So we sat down together and decided to create the show’s first-ever “tweet-shop”, where delegates could pay for pies, (we went with a Brazilian football theme obviously) football merchandise including a pretty ... Read more

If you read this blog regularly you will know that I like to read a lot of self development books mainly because I have always followed the ethos “You don’t know what you don’t know” so I try to pick up a different book whenever I get the chance. Over the last fortnight I have been reading Leaders Eat Last by Simon Simentek. The book describes itself as follows: Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It ... Read more

For those of you that missed my team’s little note last week, I am delighted to announce that my agency, Prohibition, is celebrating a record year for 2012-2013 which has seen us double in size, move to much larger and funkier offices, and appoint a new board director. The year has been extremely busy with a number of new high profile business wins, including Country Baskets the UK’s largest wholesaler of floristry supplies and artificial flowers, and the national market leader in sustainable housing, Keepmoat Homes. Our agency has doubled in size in terms of people and revenue and our ... Read more

An interesting survey from the Chartered Institute of Marketing (CIM) has found that consumers want more regulation when it comes to social media marketing. I can’t say I am that surprised because in my opinion legislation needs to be reviewed on everything associated with the internet because it simply cannot keep up – just take music and copyright for instance. The CIM survey found the following: One in five consumers have experienced brands behaving unethically online Almost half of consumers threaten to boycott businesses that manipulate social media Despite acknowledging the value of social media to businesses, more than half ... Read more