Tag: PR stunt

Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place. Hotels all across its Europe network are getting involved in the experiment with 40 lucky people being selected from the Facebook page through an ... Read more

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed. The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s first ever ‘sky tweets’. It is basically a guerrilla marketing campaign that was designed to encourage people to share their messages of support to our golfers from #TeamEurope. Never one to shy away from a risky campaign Paddy Power’s team hired five stunt planes to fly at 10,000ft above the golf course to tweet the ... Read more

I stumbled across a post by Richard Leigh about a PR stunt for a TV channel in Belgium yesterday. I thought it was pretty clever and I found myself watching the video to the end – which is very rare for me – because all of the way through I was thinking I am not sure we would be able to do that in the UK. Have a look at the video below and see what you think. Do you think we could have go it signed off over here? It’s a brilliant execution with a very high risk strategy ... Read more

The PR stunt of the week, so far OK so it’s only Monday, has to go to Alton Towers. The reason is the team there have managed to get national coverage on the fact the new ride “Nemesis Sub-Terra” ride has been classed for the over 12s by the British Board of Film and Classification. As soon as I read that I thought – genius move. This was obviously carefully thought through to make it sound very, very scary and even the board admitted they had never classified a ride before. So that get’s a big tick from me as ... Read more

I have just found this video on the Digital Buzz blog posted by Katy Daniells and I have to say it’s brilliant. I love a good stunt type video and this take on flash mobbing to demonstrate the product is superb. The concept is get a lot of people together and sit them next to each other and get them to make one huge picture out of around 60 digital screens. The guys sit next to a basket ball court in the US somewhere and create an interactive crowd for a few people – total genius. A nice stunt that ... Read more