Tag: Blogging

This is an interview with me conducted by sales and motivational speaker and blogger Gavin Ingham, his original post is here. As a sales expert and someone interested in improving lives and businesses in general I strive to ensure that I am doing the best that I can to be at the cutting-edge of what is going on with new selling ideas and strategies. One area that I have some strong opinions about is social media and the uses and abuses of social media. I have shared some of these in previous blogs and will do in the future however ... Read more

I read some interesting statistics from a study this morning that has backed up what lots of us working in the social media and online PR world already believed. If you publish regular good quality content on a blogging platform you will get more traffic to your website. In fact, HubSpot is reporting that the study found that businesses which use blogs increase their site traffic by more than half (55%) when compared to to sites which don’t. It found that sites which blogged received: 55% more visitors 97% more inbound links 434% more indexed pages I meet a lot ... Read more

The musician Dave Carroll was taking a trip to Nebraska when he and his band members noticed that their guitars were being broken outside. After complaining to the culprits (United Airlines staff) and getting nowhere he decided to write a song which I have to admit is pretty catchy. It turns out that the song is so catchy that 3.7million people have now watched his video and it has propelled him to a new level of stardom. In fact, the track is in the top 20 in Canada. It just goes to show what a good idea, some humour and ... Read more

I wrote about this topic a while ago now on my blog basically saying that although it had lost it’s novelty factor as the new thing to do online, blogging still has a vital role to play in communications for companies of all sizes. Blogging is still a great way to publish your thoughts and opinions and share them with your readers and peers. Twitter on the other hand is a great tool which is much more instant. In my opinion, you can’t really position yourself or your clients as a thought leader using just Twitter – sure, you can ... Read more

A recent report from the Associated Press has revealed that in the US the FTC is considering regulating the blogosphere. The reason it is considering this is to stop undisclosed sponsored blog posts. Frederic Lardinois comments: According to the FTC, bloggers who don’t disclose that they received freebies once these new rules go into effect could become the target on an FTC investigation. These new guidelines (PDF), possibly with modifications, will most likely go into effect later this summer, and would mark the first time that the FTC tries to patrol the blogosphere. I have to agree that I dislike ... Read more

Yesterday, I was speaking to a friend who works in the public sector and they asked me if I would explain the blogger outreach process and how to target bloggers properly without getting burnt. We have been busy at work over the last few weeks, reading, commenting and engaging with bloggers from lots of different sectors, so I felt pretty well drilled to give her my thoughts. As I started to explain the difference between media relations and blogger relations, I began to realise that there was one major difference that I needed to highlight. The truth is a good ... Read more

I have been reading lots of posts about the time it takes to manage social media, ProBlogger recently asked the question: “How long does it take for you to write a blog post?” and after 294 comments the average seemed to be around an hour. I have also been reading interesting posts from Richard Millington and Sally Whittle detailing how many types of communisation they receive a day. Richard got to 89 different types and Sally received more than 169 emails in 24 hours – that’s quite a lot of emails to have to reply to. Another communications blogger that ... Read more

The team blog from Chris Lake’s label, Rising Music, has been developing quickly and includes posts from the man himself. My good friend Sebastian is helping Chris build a number of useful social media channels and the blog is already providing an interesting insight into the world of being a DJ. It features back stage videos, new tracks from Chris and other DJs on the label, and links to other sites of interest – including this one. If you like everything that is dance music from funky piano tracks through to dirty techy electro stompers – I would recommend you ... Read more

I have read an interesting post earlier this week about Dave Fleet, a public relations professional based in Toronto, who was recently targeted by Molson a beer company who were looking to hold an event with free beer readily available. Dave says the reason why Molson approached him was as they put it “to get to know folks in this space”. I actually think that’s very honest as there are a lot of companies and brands who don’t know anyone in the social media world and honesty is always the best policy. He describes their approach as working for the ... Read more

As you will probably already know I work for a social media and public relations consultancy based in Leeds. At work we have a team blog which all the guys here contribute too. In fact, we even have work experience students who also post their own individual items. We  let them do this to ensure they get proper public relations experience and everyone in the team gets to have their own opinions heard. However, recently this has caused me to think – do people think that a team blog is the actual view of the company? Some people may think ... Read more