Year: 2017

My recent interview with Vuelio

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing ... Read more

The Future of Public Relations

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. I teach a lot of students at Leeds Beckett University and they have a very different take on the industry compared with those of us already working on the coalface, so I felt like it would be interesting to hear his thoughts. So hear is the article he provided me on the topic. As ... Read more

The Social Media Timeline for PR People in 2017

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high. No matter what you need to talk about – be it a new TV programme or a new girlfriend/boyfriend – there is always an app to help you get chatting and connecting. From eBay to Tinder and Instagram to Snapchat, our social platforms continue to adapt and develop the PR and marketing landscape. We all seem addicted to checking for WiFi everywhere we ... Read more

This is how the social networks could stop 82% of fake news

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998. We just never coined the phrase Fake News – we simply said “Sponsored Page” or “Advertisement Feature” as that was far more civilised but it amounted to the very same thing, content ... Read more

The making of the new augmented Gruffalo Spotter app – Great for fun with the kids

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc. Well in the first development of its kind, Magic Light Pictures and Forestry Commission England bring its characters to life in the forest with a rather cool augmented reality app. Click here to find your nearest trail to test it out, for my Northern readers – there is a nice one in Dalby Forrest that I will be trying out soon. ... Read more

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