Tag: fake news

So this week with Will and I get ready to navigate the unknown and somewhat frightening realm of false information related to brands with my good friend Ant Cousins. In this episode of Socially Unacceptable, we explore effective strategies to protect your brand’s reputation. Our guest, Ant Cousins, is a seasoned professional in the IT and defence industries, and he shares his valuable insights with us. He guides us through the intricate web of false information that poses a threat to all marketing campaigns and brand credibility in the year 2024. Tune in as we carefully examine the structure of ... Read more

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. I teach a lot of students at Leeds Beckett University and they have a very different take on the industry compared with those of us already working on the coalface, so I felt like it would be interesting to hear his thoughts. So hear is the article he provided me on the topic. As ... Read more

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998. We just never coined the phrase Fake News – we simply said “Sponsored Page” or “Advertisement Feature” as that was far more civilised but it amounted to the very same thing, content ... Read more