Month: March 2014

If like me you love some clever creative augmented reality you are going to love this stunt from Pepsi Max. The brand surprised commuters with in its own words “an unbelievable experience” at a bus stop involving giant robots and UFO abductions! Some of the people’s reactions are priceless it takes me back to a similar stunt I talked about from LG back in September.    

I have been working in public relations for more than 16 years and although I love my job, and the industry finally seems to be adapting to the modern world, one thing that never seems to get better is the formality, bureaucracy and procurement processes that in my opinion stifle the creative sectors in this country. Not a slender tender For instance, most agency directors will have had that all-familiar sinking feeling of completing a tender document which usually consists of 35-50 pages, which asks terribly dull questions which usually have no bearing on the actual ideas of the marketing ... Read more

An Norwegian underwear producer called Devold put its protective clothing to the test in a PR stunt and videoed the whole thing and then sent it to me. The workwear brand set fire to a base jumper and sent him over a cliff in something which did seem pretty scary and that’s why I like it. The thing that concerns me the most is my pilot-chute (that opens the parachute). If the pilot-chute gets burned it might not work”, says stuntman Tom Erik Heiman before he is about to jump off a 1200-meter high cliff indulged in flames. Apparently Devold manufacturers protective underwear ... Read more

Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see below. Obviously, a deck without me discussing our case studies doesn’t tell the whole story but you do get a feel for what I think on the matter. The event was sold out and attended by more than 30 senior marketers and bizarrely they even ... Read more