Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see below. Obviously, a deck without me discussing our case studies doesn’t tell the whole story but you do get a feel for what I think on the matter. The event was sold out and attended by more than 30 senior marketers and bizarrely they even laughed at some of my jokes which is a first. What do you think about getting an ROI from social media is it critical to keep on justifying your activities?
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