Month: March 2013

Google is still the master of search, the centre of the internet and the go-to site when you’re in need of whatever information you require. So, as we sit at the cusp of a huge new Google update, a giant change, one that could turn your business or client’s site into a Google flop overnight, what is it we as PR professionals and like-minded business people need to know to stay at the top of the rankings? For those who don’t know Google has two furry, feathery friends, Penguin and Panda. Google Panda is a search results ranking algorithm that ... Read more

If, like me, you have a bit of a sweet tooth and a slight confectionary obsession, then you’ll be pleased to know that Easter (aka the perfectly acceptable excuse to eat your own body weight in chocolate) will be here in just over a month’s time on Sunday 31 March. Easter is a big event in any PRO’s calendar, and over the years we’ve seen plenty of companies piggybacking the weekend with some eggcelent (sorry, couldn’t help it) campaigns. Here are three of my favourites: 1. Thorntons’ Edible Billboard After a dip in sales in early 2007, high street chocolate ... Read more

Is it just me, or does it feel like almost every ad or piece of branded content you see these days is a brand patting itself on the back for having helped some unwitting participant enjoy a richer, better, more thrilling life experience? Nowadays, when brands aren’t using integrated comms campaigns to make us over, revamp our houses, or pimp-up our cars, they are pulling Derren Brown-style stunts on us that will make our lives more momentarily fun, or gift us our dream job.  It takes me back to a simpler time, when all brands did was tell us how ... Read more