Tag: PR Campaigns

I know I have been rather quiet recently and the last two months have been rather busy at Prohibition HQ if I am honest. We have had a stellar record year won several new accounts, hired a number of talented  new recruits and taken on some exciting a projects. One of those included was for the high street brand Interflora and we named it Verses for my Valentine, in this campaign we asked people when was the last time they received a love letter – it turned out that almost half of people never have. We wanted to encourage people to ... Read more

Nothing feeds our ravenous cravings for creative PR stunts quite like a good old foodie campaign. Whether it’s giving away a freebie or doing something eye-catchingly different, campaigns are a great way to get customers involved whilst also boosting sales. Feed your appetite (sorry couldn’t resist) on my chosen top ten social media foodie campaigns of brands whose eyes were bigger than their bellies. 1. Do Us A Flavour Household brand and nation’s favourite Walkers opened themselves up to crisp-lovers of the nation as they let the public get creative with their Do Us a Flavour campaign. Walkers gave the public ... Read more

If, like me, you have a bit of a sweet tooth and a slight confectionary obsession, then you’ll be pleased to know that Easter (aka the perfectly acceptable excuse to eat your own body weight in chocolate) will be here in just over a month’s time on Sunday 31 March. Easter is a big event in any PRO’s calendar, and over the years we’ve seen plenty of companies piggybacking the weekend with some eggcelent (sorry, couldn’t help it) campaigns. Here are three of my favourites: 1. Thorntons’ Edible Billboard After a dip in sales in early 2007, high street chocolate ... Read more