Tag: Public Relations

This is the first guest post I have had on my blog and it’s from Nick Hill, a director at Binary Vision. I have known Nick for a while now and seen him speak several times, his knowledge and expertise in behaviour and interpersonal skills are extremely impressive and I thought it would be interesting to hear his take on client management in the PR industry. He works with quite a few marketing and public relations firms and the feedback I have heard from his clients has been astounding as he really knows his stuff. Nick uses the latest psychology ... Read more

I have been reading lots of posts about the recent SEO and PR debate which has been raging on Twitter and Mr Hallam’s blog. For once, I have to agree with Stuart Bruce that public relations is about reputation and the management of reputation. This debate got me thinking about another battle which is taking place out there in the various boardrooms across the globe and that is the battle for the emerging budgets for social media campaigns. Digital agencies are well prepared for the battle as they already have SEO experts, CSS designers, web developers and digital marketers on ... Read more

Warning – this is a self promotional post! I took a call yesterday out of the blue from a lady at the CIPR who called to inform us that we had won the overall national Grand Prix Award for our category. To be honest I was a little shocked but also truly delighted. I won’t lie to you, blood, sweat and tears (well almost) went into our first ever award submission and we only entered the regional awards because Wolfstar had only been going for a short period and we didn’t have enough time to enter any others. The official ... Read more

I have noticed recently that more and more PR professionals are looking for ways to get into digital communications. I met up with an in-house PRO yesterday who told me his team has finally started using Twitter. Many PROs believe that a PR blog is just part of an echo chamber and is only ever going to get read/noticed by other PR people. Many suggest that we do it to pat ourselves on the back and congratulate each other on how successful we are. I am not sure I agree with this – that’s not why I do it. A ... Read more

Today is a sad day, yesterday we heard Woolworths and MFI had been taken into administration and this morning I heard PC World and Currys are another two brands which are struggling in these increasingly difficult times. It is sad because (for instance) Woolworths is a brand that resonates with most of us – who can forget trialling the Pick N Mix and buying your favourite album/CD from your local store? The only problem is a strong fondness for a big brand doesn’t stop us from logging on the internet and buying an item from somewhere else and unfortunately that’s ... Read more