Tag: Digital Communications
My freelance journey and how I almost lost everything – Socially Unacceptable Podcast
We have had a busy time in PPR HQ recently recording quite a lot of new podcasts and today I’m thrilled to share a captivating episode where I had the privilege of sitting down with the brilliant Paul Sutton. Now I have known Paul for well over a decade and he has a whopping two decades of digital marketing expertise under his belt. He is not just a successful PR freelancer (PR Freelancer of the Year) but he was also the mastermind behind a luxury pet accessories business that he has never talked openly about before now. First and foremost, ... Read more
Five Critical Trends in Digital PR You Must Act On
In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. ... Read more
Public relations and the digital frontier
Tonight I am going to be busy attending a CIPR event entitled ‘PR and the digital Frontier’. It’s being held at Leeds Metropolitan University and I am going in my role as the social media coordinator for the CIPR in Yorkshire and Lincolnshire. My colleague Beth Kay and I will also be going to catch up with a few former colleagues and hopefully say hello to our friend Richard Bailey. The speaker who will be discussing all things social media will be Rob Brown formerly of McCann Eriksson. Interestingly, while on the topic of CIPR. The CIPR Facebook group I ... Read more
Digital Communications is challenging search engine optimisation
There was an interesting article (paywall) which appeared in the last edition of PR Week which underlined a number of points I have been making in pitches to new clients recently. The main one is that search engine optimisation (SEO) has changed and is continuing to change and although buying into link farms and using SEO specific companies still works to a certain extent there is now a new kid on the block for getting high rankings on Google and that is using digital communications effectively. In fact, the head of Google’s webspam team Matt Cutts issues a warning within ... Read more