Tag: campaigns

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. Using the tagline ‘why is it so hard to see black ... Read more

German designers have supposedly created a mobile bar-tending robot that collects a user’s personal data from Facebook to produce their ‘ideal’ drink. Using an algorithm developed by the University of Cambridge, the robot computes an individual personality analysis to create a test tube shot based on psychology’s ‘big five’ personality traits model. The five different ingredients each represent a different trait; agreeableness (green), conscientiousness (clear), extroversion (yellow), neuroticism (red) and openness (blue). Based on the data acquired through Facebook, the percentage level of each personality trait control’s the percentage of each of the ingredient in the drink, making it unique and ... Read more

Nothing feeds our ravenous cravings for creative PR stunts quite like a good old foodie campaign. Whether it’s giving away a freebie or doing something eye-catchingly different, campaigns are a great way to get customers involved whilst also boosting sales. Feed your appetite (sorry couldn’t resist) on my chosen top ten social media foodie campaigns of brands whose eyes were bigger than their bellies. 1. Do Us A Flavour Household brand and nation’s favourite Walkers opened themselves up to crisp-lovers of the nation as they let the public get creative with their Do Us a Flavour campaign. Walkers gave the public ... Read more

The video below reminds me of the Will it Blend campaign where they did something rather extreme to a gadget to show how impressive it is. In the case of Will it Blend they placed an iPad into a blender and blended into dust which made for a clever campaign that went viral on YouTube and moved the brand from a lowly position to a top ten blender brand. It also opened up a whole new market as men watched the video and wanted the best blender on the planet. So with that in mind the video below is from ... Read more