Twitter application – donate your characters for charity
Today I came across a clever new twitter application that offers people the chance to donate the remaining characters from their tweets in order to raise awareness of the charity Help for Heroes.
Every time a user tweets during the time period, the application will autofill any unused Twitter characters with messages that help spread the word about their charitable services.
What I love about this is they are using something which is free to raise awareness of a particular message at a particular time. It’s a great example of a clever idea executed brilliantly. They have even created browser plug-ins and a dedicated mobile application.
They have set a target of 300,000 characters donated by May 31st 2012 but I think they will smash that as at the day of writing they have already secured 148,000.
The reason why I like this idea is because it is simple but it is PR and social media combined to deliver a multi-platform campaign. I would love to work for a charity on something like this and I tip my hat to the guys that came up with it. I have even tweeted my support – great campaign well done.