Year: 2020

A few weeks ago my business partner and I ran a new webinar with a number of marketing professionals across the country on how to find success in a post-COVID world. Post Covid 19 – Free Webinar Even now as we get closer to some kind of normal during these unprecedented times, businesses spanning all sectors are feeling the strain of an uncertain future. As we move towards recovery and the new normal, it’s crucial for brands of all sizes to refine and review their PR and social media strategies to ensure they are fit-for-purpose in this brave ‘new world.’ ... Read more

If you work, or did work in marketing, and are sat at home furloughed or working from home struggling for some inspiration then I hope this free webinar will help give you some extra motivation or enthusiasm – well for the next hour at least. I have been writing our social media trends seminars for about six years now and I give them up and down the country usually in the standard face to face format – which I have to say I prefer. However, with the current climate the way it is we decided to take a digital-first approach ... Read more

I was recently running an advanced social media training session with a number of senior female academics and when the subject of LinkedIn was brought up. I started discussing how it was useful to raise your profile in the higher education sector and I was met by a series of hesitant glances. LinkedIn being used like Tinder and Bumble I wondered what was wrong and the academics told me they don’t use LinkedIn for one main reason; because men approach them on it all of the time. Now, I may not be up to date with the latest online dating ... Read more

As the UK closes its third week of the Coronavirus crisis, I am still getting used to the short commute downstairs in the morning, and what-feels-like hundreds of video calls each day. But what does this unprecedented state of limbo mean for brands? Plough on regardless or pause everything? The truth is there is no one-size-fits-all, and over the last few weeks, we’ve been busy advising our valuable clients on the best strategies to navigate these choppy waters. Get it right, and what you do now could define your brand for the next 10 years. To help us all in ... Read more

One of the biggest trends I’ve seen in the last 12-18 months has been a considerable rise in the use of dark social. Dark social sounds like a scary secret place on the internet but it is a massive opportunity for marketers, and many people get confused with what dark social is. So in this post, I thought I would share my thoughts on why I believe dark social is worth considering during 2020 and why you should start trying to track it more accurately. So what is dark social? Well, firstly it is not dark posting which is part ... Read more

When discussing your business’ marketing strategy, training your team on the benefits and tactics of social media marketing and their proper usage isn’t a bad idea. Although you may not initially think it, social media as it stands today is one of the largest hubs for business marketing and houses a plethora of fresh business opportunities. Regardless of whether you’re the brains behind an innovative SME or the founder of a large corporate conglomerate,  continually educating yourself and your team on the proper usage of social is critical to securing your position as a forward-thinking brand.   11 reasons for ... Read more

I can’t believe we are already into February but here we are. In the last 30 days, we have been touring the UK giving a number of seminars on the latest emerging Social Media Trends. We have pulled the data for these trends from a huge variety of sources to be able to provide you with a very comprehensive overview. Social Media Seminars However, these seminars are rather lengthy as we tend to look at each social media trend in a lot more detail. However, I know social media marketers are busy making content – so busy in fact, that ... Read more

Those of you that read my blog will know I love a clever PR stunt and this one has caught my eye this week. This great PR stunt was staged by Mumbai Police and FCB Interface who collaborated to teach Mumbai’s reckless car horn honkers a lesson. In this video you can watch how a passive street signal is turned into a Punishing Signal. The aim was to teach the Mumbaikars – how to #HonkResponsibly. I love the fact this is done both amusingly and to get a great result. In other words to reduce noise pollution. Great work team.

2019 was a record year for us at Prohibition and I am delighted to say we won a number of awards for our clever content marketing campaigns from both the CIPR and Prolific North. However, the clever brilliant work tends to be done by my team around various boardroom tables as we get together and come up with new ideas to make creative podcasts, infographics, media stories, gifs and videos. In the last twelve months alone our video team has produced more than 80 videos for 40 different clients from across lots of different sectors. Some of the quality of ... Read more