Month: September 2012
Fifteen ways to create stunning social media content
It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share. Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from the competition. I have been writing on my own Dead Dinosaur blog for more than six years now, and the main problem with being a blogger or community manager is deciding what to write about and comment on. You sit there scratching your head sometimes thinking what is it that makes our readers chat online? What do they ... Read more
PR Stunt: Ultralase blurs out the best bits on Page 3
Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys. A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s leading laser eye surgery brands, on what we could do to raise awareness of National Eye Health Week which runs from 17th-23rd September. We discussed several fun ideas around changing the face of British institutions, to make people stop and think, and then one of my colleagues suggested we blur out the infamous Page 3 ... Read more