Month: November 2009

I meet lots of entrepreneurs and business leaders who are all interested in using Twitter and the other social channels to grow their business and communicate their marketing messages. I tell them that Twitter is about relationships, and growing those relationships, which in-turn should help grow their business. I have made quite a few real-life friends and contacts through Twitter and often the relationships started online and then one of us picked up the phone, or Skyped each other, or simply had a good old fashioned meet up. Twitter has without doubt become the golden boy of the media in ... Read more

If like most PR practitioners you are mildly interested in measuring ROI for a social media campaign. I would recommend you have a read of this presentation from Oliver Blanchard, in case you didn’t know, he is the principal at BrandBuilder Marketing in the US. In the presentation he looks at the various questions being asked by clients and agencies about measuring ROI for social media campaigns. I have recommended this as I particularly liked the tongue-in-cheek manner in which he has written it and the amusing speech bubbles he uses to get his point across. He examines the elements ... Read more