Month: March 2009

I have been busy this last week preparing and then running a social media workshop with a new client. Basically, my team and I assessed the client’s current status quo and then held a workshop to ask why it was doing what it was doing. I am now drawing up a list of detailed recommendations but whilst engaged in this process I came to the conclusion that integration is now key to public relations. Here is my reasoning: it’s all very admirable having set yourself up on Twitter, building a new fancy blog, creating a Facebook page, skinning a new ... Read more

With the recent and growing decline of traditional newspapers there are several theories being touted around that could be attributed to the sudden drop in circulation and audience figures. It’s true that the media has become accustom to reporting headline grabbing stories (that’s its job after all) and it’s rare you can open a paper without any new scary statistics being reported on the credit crunch – or should I say impending depression. In truth the recession has been the hot topic for newspapers since October last year and, as of writing it still shows no evidence of slowing up ... Read more

Following the story that Twitter was first to report the plane crash in the Hudson River story. Tech Crunch has reported that Sky News has created a new job. Its new Twitter Correspondent has been hired to ensure the Sky Network is on top of the stories that we are all happily tweeting. Mike Butcher shares his comments: “The fact that a major news organisation like Sky News has now recognised it needs a dedicated person – Ruth Barnett is now their “Twitter correspondent”, possibly the first for by a 24hr TV news channel – to scour Twitter for potentially ... Read more

I read an article in this morning’s Telegraph about criminals now sourcing and then stealing CV details and then applying for jobs under other people’s names to engage in fraudulent activity. I have often thought about what is safe to put online and what isn’t. My former colleague Sebastian, wrote an interesting post the other day about the conundrum he is facing when using Twitter and Facebook and how he is struggling to weigh them both up. He comments about his blog readers: “My lot don’t give a damn about what Brand Republic are talking about, or what new application ... Read more

I am sure you have all heard the latest that YouTube is to remove all of the music video content due to an argument over royalties. A statement from PRS For Music (the body which YouTube is arguing with) stated: “PRS for Music is outraged on behalf of consumers and songwriters that Google has chosen to close down access to music videos on YouTube in the UK. Google has told us they are taking this step because they wish to pay significantly less than at present to the writers of the music on which their service relies, despite the massive ... Read more

One of my favourite journalist bloggers Sally Whittle has tagged Jed, Louise and I. She has challenged us to share our top 25 tracks for a Friday afternoon. Now I have to say I found this really difficult as there is so much good music out there and I have quite an eclectic taste – so to get it all into 25 tracks is quite a challenge. Unfortunately, S-Club and the Fast Food Rockers didn’t make it in this time – sorry Sally. I have added most of these to my a playlist on Spotify, so if you have Spotify on ... Read more