Tag: PR

I attended an SEO conference last week because I wanted to do some initial research and listen to how SEO practitioners are presenting social media as part of the online marketing mix. I have always known that what I do for my clients, as a social media specialist and public relations practitioner, is (hopefully) writing good content and providing strategic communications counsel. If you write good quality online content a useful by-product of that is its search engine benefits as people (e.g.your site’s readers) should want to read and share that content. However, what I found most interesting at this ... Read more

I have been reading lots of posts about the recent SEO and PR debate which has been raging on Twitter and Mr Hallam’s blog. For once, I have to agree with Stuart Bruce that public relations is about reputation and the management of reputation. This debate got me thinking about another battle which is taking place out there in the various boardrooms across the globe and that is the battle for the emerging budgets for social media campaigns. Digital agencies are well prepared for the battle as they already have SEO experts, CSS designers, web developers and digital marketers on ... Read more

Last week I noticed a couple of articles in PR Week on one of my favourite subjects – football. It has been well documented that more and more owners of Premier League clubs are now coming from foreign countries and that is bringing its own set of problems. Many of these new owners don’t understand the traditions of their clubs and fully grasp the importance of their culture to the fans – many simply live and breathe it everyday. I seem to remember a certain Russian Billionaire starting the foreign ownership craze off. Some of these owners are welcomed  with ... Read more

I was reading a post this morning from Matthew Watson who has pulled together an interesting list of the top UK PR blogs from the Ad Age 150 which considers advertising, marketing and PR blogs from all around the world. Unfortunately, there are still no medals for me yet as I am down in a lowly 13th place. So it means I will have to keep on pushing hard and finally try and get some decent content up on here. My colleagues Stuart Bruce and Sam Oakley both beat me to 2nd and 11th place respectively but I am determined ... Read more