Tag: Facebook advertising

As you know I have been struggling to understand the huge drop in engagement on my client’s Facebook pages recently and you may remember I wrote a detailed post about Facebook forcing us to buy it’s advertisements to maintain organic reach. I actually got criticised by one individual who claimed I was jumping on a bandwagon to which I thoroughly denied because I see it on our client pages by the day. I am obsessed with analytics anyway and looking at the insights it has got even worse in recent months and this is despite us using proactive interesting content and ... Read more

We have all been noticing it for the last twelve months or so, but it has now been confirmed that there is an active reduction in our Facebook page’s organic reach. According to Advertising Age the social network has starting marketing the fact that you need to promote your brand’s Facebook status if you want it to be seen by the majority. Facebook used to share your content based on its algorithm Edgerank but around this time last year marketers started complaining of content being throttled. We manage around 20 Facebook pages at Prohibition and also noticed that content wasn’t ... Read more

Facebook’s rise and rise is well documented and continually coveted everywhere from The Times through to the highest profile social media bloggers. It is always lauded as the best platform since sliced bread however I have a few gripes and I just don’t understand why they haven’t fixed them already. Facebook – The Advertising Platform I understand why, although irritating, how important Facebook advertisements are as part of a seeding strategy and making people aware of a Facebook campaign. However, all you need to do if you really want Facebook to get on your nerves is have a play with ... Read more