Month: March 2016

Here is a nice PR stunt from Heineken – I love this, a great bit of content just to get you talking about football and beer. But what would you have done?

Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. just setting up my twttr — Jack (@jack) 21 March 2006 Much has been written about Twitter in recent times, In quarter 4 2015, Twitter mentioned that the decline in active users came from both seasonality and its decision to reduce the volume of mail sent to dormant users to bring them back to the service. According to Twitter, the decline in active users was offset by the marketing spending in Q4. Basically, usage is declining and it has ... Read more

I received an email this morning from The Competition and Markets Authority(CMA), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.  The investigation into Total SEO & Marketing Ltd, a search engine optimisation company, found that between 2014 and 2015 it had written more than 800 fake positive reviews for 86 small businesses that were published across 26 different websites which contain customer reviews. Now I know this happens but I thought this type of black hat work was mainly based ... Read more