Month: January 2016
Jaguar “Actual Reality” stunt is well executed
I spotted this campaign on Digital Buzz this week from Jaguar at the “Big Boys Toys” expo in New Zealand. The brand attempted to take Virtual Reality Experiences to the next level by tricking the person involved and actually taking the car on the road. It feels more like a prank, than a PR stunt, but I like the way it was executed and let’s face it – it got people to talk about the car and the brand which is the objective of the whole thing.
Managing an Online Reputation – A practical book for dealing with a social media crisis
This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. I read it over the Christmas holidays whilst watching far too many movies and drinking too much beer, it is one of the first books that has been outreached to me, that genuinely interested me, as I felt the outreach was well targeted because I love online crisis management and cover it quite a lot here on the blog. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst ... Read more