Tag: jaguar

We might only be halfway through 2019 and just got rid of the wet weather, but we’ve already seen some brilliant PR stunts. The use of celebrity appearances, pop-up shops and clever social media executions to help try tackle mental health are just some of the interesting examples I have noticed in the last six months. In this post, I take a closer look at my 11 favourite PR campaigns of the year and why I think they have been so effective. Enjoy. 11) Jaguar and Land Rover engineering gender bias campaign. Jaguar Land Rover used to be a client ... Read more

I spotted this campaign on Digital Buzz this week from Jaguar at the “Big Boys Toys” expo in New Zealand. The brand attempted to take Virtual Reality Experiences to the next level by tricking the person involved and actually taking the car on the road. It feels more like a prank, than a PR stunt, but I like the way it was executed and let’s face it – it got people to talk about the car and the brand which is the objective of the whole thing.