Month: November 2015
Are we ever going to have a northern PR powerhouse?
With George Osborne’s latest budget announcement expected on Wednesday, there are a lot of rumours flying around, one of which will be a reduction or removal of Entrepreneur’s Relief, and there has been a lot of rhetoric about the Government’s Northern Powerhouse initiative. The initiative is looking at devolution and how Westminster is going to shift some of the power from London to the regions, which made me think about our role up here and whether this would ever trickle down into our beloved industry of public relations. Sure, we might get a faster HS2 line connecting us better and ... Read more
The social shot video
German designers have supposedly created a mobile bar-tending robot that collects a user’s personal data from Facebook to produce their ‘ideal’ drink. Using an algorithm developed by the University of Cambridge, the robot computes an individual personality analysis to create a test tube shot based on psychology’s ‘big five’ personality traits model. The five different ingredients each represent a different trait; agreeableness (green), conscientiousness (clear), extroversion (yellow), neuroticism (red) and openness (blue). Based on the data acquired through Facebook, the percentage level of each personality trait control’s the percentage of each of the ingredient in the drink, making it unique and ... Read more