Month: August 2009

I read a story this morning in Revolution Magazine and found it rather interesting. An online newspaper has launched in the US which uses a clever algorithm to identify news content on social networks and then republishes the news on its site. Revolution reports in its story: Tewspaper is not endorsed or sponsored by any social network sites, but uses proprietary technology to filter through the large amounts of obscure data. “We began by limiting the news to trusted authorities on Twitter,” said Jared Lamb, the creator of Tewspaper. “From there, we are working on an algorithm that can find ... Read more

This morning I have been taking a look at UBar a new online community developed by Phones4U. It has created the community to get better quality feedback from its customers on its products and services and of course to market to potential customers. My first impression is it has been designed rather well, and it’s quite easy and fun to use, as you click on the relevant images to choose your answer for each question. It also doesn’t take itself too seriously with questions like: What is your marital status? To which I had to choose the option “married with ... Read more

I read some interesting statistics from a study this morning that has backed up what lots of us working in the social media and online PR world already believed. If you publish regular good quality content on a blogging platform you will get more traffic to your website. In fact, HubSpot is reporting that the study found that businesses which use blogs increase their site traffic by more than half (55%) when compared to to sites which don’t. It found that sites which blogged received: 55% more visitors 97% more inbound links 434% more indexed pages I meet a lot ... Read more

I attended an SEO conference last week because I wanted to do some initial research and listen to how SEO practitioners are presenting social media as part of the online marketing mix. I have always known that what I do for my clients, as a social media specialist and public relations practitioner, is (hopefully) writing good content and providing strategic communications counsel. If you write good quality online content a useful by-product of that is its search engine benefits as people (e.g.your site’s readers) should want to read and share that content. However, what I found most interesting at this ... Read more